Securing a structural change
Independent of the industry- all companies are linked and are affected by the digitalization across locations. Cloud computing, mobile technologies, the Internet of things, artificial intelligence, and Big Data Analytics are the central technology drivers of digitalization and structurally change customer and company relationships. Because customers place new demands on the price, offer, comfort, and quality, the procurement, production, sales, and marketing channels must be oriented accordingly and adapted to the customers’ requirements.
Without disruptive thinking, the purely digital players increasingly dominate the lucrative data business in the traditional sectors. For this reason, the significance of digital executives is inexorably increasing in all industries.